Reinventing Purpose – How we embarked on our transformation journey

Turning Financial Services into a sustainable force for everyone's growth - for a new era of economic freedom. The definition of our purpose marked the starting point of our transformation. Read about our ambition as a FinTech and how we centered our organization around our purpose.

Why do we need a new generation of financial services?

The VUCA world that we live in calls for a new generation of financial services that keep up with the developments of our customers' ecosystems and are tailored to the financial situation of each individual.

Our journey to become the most human-centric FinTech

When is the right time to take a transformation that starts at the very heart of a company - with the question of purpose and the mode of collaboration - to the outside world? When do you start communicating a target vision that is so holistic that today it cannot yet be implemented for all products, processes and structures? When, in a time of pandemic and humanitarian crises, is the moment to talk about a future that puts humans in the center of our economic activities? A future that builds on the strong belief that everyone should have the right to follow their vocation and passion? ​