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Riverty-Study: Two-thirds of people in major European countries call for Free-Flow Parking

63% of consumers in major countries in Europe want Free-Flow Parking – and 66 % of consumers would sign up for Free-Flow, driven by convenience. These are the results of a study on free-flow parking systems and customer parking preferences that Riverty, a leading FinTech company, today revealed at the Intertraffic in Amsterdam in partnership with Odyssee Research.

Apr 16, 2024
Man and Women using free-flow parking

This sneak peek into the research highlights the transformative potential of removing traditional parking barriers, offering a glimpse into a future where urban mobility is seamless and efficient.

The study, which surveyed more than 5,750 participants in seven countries, outlines the inefficiency of current parking systems, where despite a 98% payment compliance rate, outdated barriers continue to impede urban flow. This calls for an innovative approach, with free-flow parking systems identified as a key solution to streamline vehicle movement and an easier parking experience.

Consumer Frustrations and Innovations

In regions that are behind in adopting free-flow systems, such as Germany, up to 55% of drivers face significant parking challenges. These include the need for exact change, limited card payment options, and restrictive operational hours. Therefore, almost two thirds (65 %) of the German target group would prefer free-flow solutions. Similar numbers are reported from Austria and Switzerland, where only 34% and 31% of parking spots feature free-flow parking. The study also reports that in countries with established free-flow parking systems, customers report significantly less of the issues they identified before.  Highlighting the success of these systems, the study points to the Nordic countries as frontrunners, where free-flow parking is not only well-established but takes pole position with high average availability of over 60 %[1].

The Clear Preference for Free-Flow Parking

The study further reveals a notable preference for free-flow parking among 63% of respondents. This reflects a broad demand for more innovative, user-friendly parking solutions. Additionally, a shift in consumer behavior is evident with 59% favoring post-payment options, indicating a trend towards more flexible and convenient parking payment methods.

Vision for the Future

Riverty's insights suggest that the future of parking extends beyond mere vehicle storage. Free-flow parking systems could transform parking facilities into multifunctional service hubs, offering additional services such as electric vehicle charging and advance booking. This evolution towards smart, service-oriented parking spaces aligns with the wishes of the customers as, according to the study, two thirds prefer free-flow-parking solutions.

 

[1] Free-flow parking availability: Sweden 57%, Norway 73%, Denmark 63%, Finland 52%, Germany 35%, Austria 34%, Switzerland 31%.

About Riverty

With more than 4,000 employees, 26 million customers and over 80 million payments, we are one of the big FinTechs. Even though we love numbers, we don't want to be measured by numbers only. Why?

We want to help build a world where business meets the needs of humanity. Where financial technology makes a difference. Where everyone is in control of their own financial story. At Riverty, we’re building it, together. Our teams in 12 countries are always looking for smart, simple, seamlessly connected ways to manage people’s money. From flexible payments to accounting and debt collection, our holistic solutions empower everyone to live their best financial lives. It’s time to enter a new era of economic freedom.

Kristina Hunter Nilsson

Corporate Communication / Press Contact
Riverty
kristina.nilsson@riverty.com