How Haibu Simplified B2B Purchasing with Riverty’s Monthly Invoice
Professional buyers order often, in varying amounts, at whatever hour the working day allows. For the merchants who supply them, every one of those orders traditionally comes with a payment moment attached. Haibu, a supplier to professional hairdressers and salons, saw how much friction that added up to – and worked with Riverty to remove it. With Riverty’s Monthly Invoice, Haibu’s customers now consolidate all their purchases into a single invoice at the end of the month.
B2B buying behaviour is changing
The people placing B2B orders are the same people shopping online in the evening. They bring the same expectations to both: fast checkout, payment options that suit them, no unnecessary steps. But the difference is that a salon owner reordering colour supplies is doing it between clients, not on the sofa.
And that shift has consequences for merchants. Convenience has become the baseline in B2B commerce, and payments sit at the centre of it.
“Payments are no longer just the final step of the purchase – they’re an essential part of the customer experience.”
Supporting hairdressers beyond product sales
Haibu supplies professional haircare products to hairdressers and salons, but its ambition goes further than the products themselves: the company wants to make running a salon easier, and that includes the ordering itself.
“A shopping experience should be seamless. That’s what we strive for,” says Kayo, CEO at Haibu. “Hairdressers and salons want their clients to leave feeling beautiful and satisfied. Anything else is an unnecessary hassle.”
Ordering supplies is part of that “anything else.” And every minute a salon owner spends on payment admin is a minute not spent with a client, which is why Haibu treats the purchasing experience as part of the service, not an afterthought.
Why flexibility matters in B2B commerce
Salon professionals order on their own rhythm. Some stock up once a month; others reorder several times a week as appointments dictate. Recurring B2B orders like these create a real challenge when every purchase demands immediate payment: the admin multiplies, and cash flow becomes harder to plan.
They also don’t hesitate to shop around: “The moment a payment method isn’t optimal or straightforward … they’ll quickly look elsewhere,” Kayo says.
“Your B2B customers don’t shop like businesses. They shop like people.”
For Haibu, flexible B2B payments were never a nice-to-have – they were the difference between an ordering experience that fits how salons actually work and one that gets in their way.
How Riverty’s Monthly Invoice simplifies B2B purchasing
The solution Haibu implemented with Riverty is simple: customers order whenever they need to, and pay once.
“They can order 30 times a month or 8 times a day … At the end of the month they receive one invoice. They can pay it quickly and it’s done,” Kayo explains.
For professional buyers, that changes the shape of the month. No payment step at checkout, no stack of individual invoices to reconcile – one clear total, one payment, full overview of what was ordered. And because nothing is due at purchase, the second and third orders of the month become as easy as the first.
“This monthly invoicing makes things simple. Customers can just get on with their normal routine. And that’s a huge win.” — Kayo, CEO Haibu
Building the solution together
Getting there took more than switching on a payment method. “It was an intensive collaboration. In that process, there was a lot of back and forth. In the end, you want to build something great and we did,” Kayo says.
That back and forth is the point. A payment solution that genuinely fits a category – professional haircare, with its high order frequency and time-poor buyers – has to be shaped around how those customers behave, not dropped in as a standard integration. “In this project we went much further and removed any friction for the entire checkout process,” says Steven Piet, Product Management Lead at Riverty.
The result is a B2B payment solution built for Haibu’s customers specifically, delivered through a partnership rather than a plug-in.
From one invoice to lasting loyalty
Remove the payment step from checkout and conversion goes up. Make repeat purchases easy and buyers return – a second or third time in the same month. “You start to build customer loyalty,” as Steven puts it. “Then customers come back to your webshop.”
For Haibu’s customers, the benefit is more immediate: “It means there’s one less thing to worry about,” Kayo says. “And at the end of the day, that’s what hairdressers and salons really want.”
And that pattern isn’t unique to haircare. Any merchant serving professional buyers who order frequently – in beauty, fashion, or home, and garden – faces the same tension between order frequency and payment admin. Monthly Invoice resolves it the same way – let customers buy on their own rhythm, and settle once. As Kayo advises other webshops: “See if this suits your customer group and your type of company. And if it does, give it a try and see for yourself.”
Frequently Asked Questions
Riverty’s Monthly Invoice lets professional customers consolidate multiple purchases into a single monthly invoice, making payment administration simpler while providing greater flexibility and financial overview.
Haibu implemented Monthly Invoice to create a more convenient purchasing experience for professional hairdressers who place recurring orders, helping customers manage purchases more efficiently while improving the overall customer experience.
Monthly Invoice helps merchants offer greater payment flexibility, simplify recurring purchasing, improve the customer experience, and build stronger long-term customer relationships.
Discover how Riverty’s Monthly Invoice can improve your B2B customer experience