flaconis' path to a smooth payment experience
As Germany's leading online retailer of drugstore and beauty products, flaconi wants to offer its more than 4.5 million active customers the most seamless and flexible shopping experience possible. Just in time for the 2024 peak season with Black Friday and Christmas, flaconi was looking for a payment solution that not only works easily, but also remains stable under maximum load. The answer: a collaboration with Riverty.
Building trust when customers demand maximum flexibility
The holiday season sees an increase in shopping carts, expectations, and pressure at checkout. Today's customers want flexible payment options without complications or uncertainty.
- One in five heavy shoppers considers BNPL (Buy Now, Pay Later) to be indispensable at checkout.
- 43% of 18- to 39-year-olds specifically look for BNPL offers when shopping online.
- Retailers who use Riverty's purchase on account option see an average of 15% more purchases and 16% higher shopping carts.
For flaconi, it wasn’t just about adding more payment methods — it was about building trust in the moment that matters most.
Key takeaways at a glance
A smooth payment process is not only essential due to high demand during peak season, but also determines whether customers will return. flaconi has integrated three payment methods so that customers can flexibly decide how and when they pay. The result: a stable, streamlined experience that stays reliable even when demand peaks.
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