flaconi’s journey to seamless payments

The challenge: Adapting to changing customer payment preferences 

As customer expectations shift, flexible payment solutions have become essential for e-commerce success.

• 1 in 5 heavy shoppers now consider BNPL a must-have at checkout.
• 43% of 18-39-year-olds actively look for BNPL when shopping online.
• Merchants using Riverty’s 14/30-day invoice see +15% more purchases and +16% higher order values on average.

For flaconi, offering multiple payment options was critical to keeping conversion rates high during peak sales periods like Black Friday and Christmas.

With peak sales approaching, the company faced several challenges:

• Increased demand during high-traffic shopping events required a reliable and scalable payment solution.
• Shoppers were looking for greater flexibility at checkout, especially for larger purchases.
• Ensuring a seamless, digital payment experience without friction or disruptions.

To address these challenges, flaconi decided to implement Riverty’s Buy Now, Pay Later solution in October 2024, ensuring a smooth and worry-free shopping experience for its customers.

The solution: Redirect flow with Riverty – seamless, flexible, and customer-first

flaconi integrated Riverty redirect, a low-effort integration solution that allows businesses to offer multiple payment options without complex technical development.

The redirect flow includes:

• Invoice (14/30 days) – The preferred choice for millions of European shoppers, increasing checkout conversion by +15% on average.
• Direct debit – Used by 80% of German consumers, ensuring predictable revenue and lower transaction costs.
• Fixed installments – Proven to increase orders by up to 20%, making high-value beauty purchases more accessible.

By choosing redirect, flaconi benefited from a low-integration-effort solution that ensured compliance, security, and an optimized user experience.

Seamless integration via Nuvei PSP

flaconi integrated Riverty’s BNPL solution via payment service provider Nuvei, ensuring fast deployment before the peak season.

The results: A future-proof payment strategy for flaconi

flaconi’s partnership with Riverty positioned the company for sustained growth and improved customer loyalty.

• Riverty merchants typically experience a +20% increase in returning customers due to flexible payment options.

Why Riverty? Trust, passion & customer-centric innovation

flaconi’s decision to partner with Riverty was rooted in trust and a shared vision for customer-centric payments.

flaconi chose to partner with Riverty due to a foundation of trust and a shared commitment to customer-centricity. As a leader in e-commerce excellence, flaconi continuously seeks ways to enhance the customer experience and has found a trusted BNPL partner with Riverty to make it even more customer-friendly and seamless.

Additionally, Riverty provided an attractive pricing model, ensuring that flaconi remains competitive in the fast-moving e-commerce space.

What’s next? Expanding beyond Germany

Following the successful launch of Riverty’s BNPL solution, flaconi is now looking ahead:

• Expanding into the Netherlands and Belgium, increasing its European footprint.
• Continuing to improve the checkout experience by reducing friction and enhancing user experience. With customer expectations constantly evolving, flaconi is focused on creating a smoother, faster, and more intuitive checkout process.