How Takko unlocked new markets and audiences with merchant-first BNPL
The Challenge: Reaching new customers while expanding across Europe
Takko needed to attract younger, price-conscious shoppers and scale into new European markets. Traditional payment methods weren't converting these audiences who expect flexible payment options. The challenge: how to offer BNPL that drives cross-border growth without losing brand control. This means keeping customers in Takko’s checkout flow and ensuring that all payment communications, from confirmations to reminders, carry Takko’s branding.
The Solution:
Seamless BNPL through Adyen that keeps customers in Takko's world
Riverty's BNPL integrates directly through Takko's existing Adyen setup with no complex integrations. Customers get payment flexibility while staying completely within Takko's brand experience from checkout through post-purchase.
"We are now also expanding digitally and at a rapid pace. Thanks to Riverty, we have already been able to take our online presence in Germany to the next level. Now we are taking on other European markets together.”
Mathias Fastnacht-Fei, Leader E-Commerce at Takko
"Riverty doesn't compete with our brand - it strengthens it. Our customers get the payment flexibility they want while staying connected to Takko throughout their entire journey. That's exactly what we needed for our European expansion."
Mathias Fastnacht-Fei, Leader E-Commerce at Takko
The Bottom Line
Takko didn’t want a BNPL provider that would compete with their brand, they needed one that would strengthen it.
With Riverty, they offered customers the flexibility they expected while keeping full control over the brand experience.
The result? Seamless European expansion, with Takko front and center every step of the way.