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Cookie Policy

The Riverty Group processes and transmits personal data (e.g. identifier and browser data) for the purposes outlined below. For this purpose, cookies and other technologies are used for storage and access on your device. However, some of them are absolutely necessary for the proper functioning of the websites, while others are used to make our offer more user-friendly, effective and secure. In this context, data may be processed outside the EEA and usage profiles may also be formed and enhanced with data with Riverty Group entities.

Cookie Preference Center

What are Cookies?

Cookies are small information files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order to (for example) make their websites or services work, or to work more efficiently, as well as to provide reporting information.

Why do we use Cookies?

We use first-party cookies (set by the website you visit) and third-party cookies (set by a server outside a website's domain) for different reasons: Some cookies are required for a technical purpose in order for our websites and services to function, we refer to these as "essential" cookies. "Marketing" cookies allow us to identify visits and sources to measure and improve the performance of our websites. "Functional" cookies allow us to provide enhanced functionality and personalization on the sites and services. In order to optimize our online offering, the Riverty Group processes data across entities for analytics, product development, measurement, advertising and risk management. For more information about the Riverty Group, please click here.

Ad and content measurement, audience insights, and product development.
Advertisements and content can be personalized based on a profile. Increased data can be added to better personalize ads and content. The performance of ads and content can then be measured. Insights about audiences who viewed the ads and content can be derived. The data can be used to build or improve user experience, systems, and software.

Which Cookies do we use?

Below we list the different types of cookies that may be used on the Websites and Riverty Service. To the extent any Personal Information is collected through cookies, the Privacy Policy applies and complements this Cookies Notice


Tool Description Data saving period Link


These cookies are used for allowing a website to track visitor behaviour on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign to measure effectiveness. Tracking is performed anonymously until a user identifies himself by submitting a form.

2 Years


Microsoft Dynamics 365 Marketing stores interactions after confirmed consent on visited web pages and website forms and relates them to the contact in the CRM and these cookies are used for loading Marketo SmartForms on the Website.

1 Year


This cookie stores cookie/tracking preferences when a user visit Riverty websites or apps. We also use it to check whether a user has already made a decision not to show the cookie banner again when the user visits the site/app again.

3 Years

Cookie bot

Stores the user's cookie consent state for the current domain.

1 Year

Tool Description Data saving period Link

Google Analytics

These cookies are set by Google Universal Analytics and they are used to calculate visitor, session and campaign data for the Websites analytics report.

2 Years, 14 Months

Google Analytics 4

Contains a randomly generated user ID. Using this ID, Google Analytics can recognize recurring users on this website and merge the data from previous visits. Certain data is sent to Google Analytics at most once per minute. The cookie has a lifetime of one minute. As long as it is set, certain data transmissions are prevented.

14 Months


Cookies which permit an analysis of your use of our website. The information generated by the cookie regarding your use of this internet offering is saved on the provider’s system in Germany. The IP address is randomised immediately after processing and before it is saved.

13 Months

Adobe Analytics

Cookies are set to anonymously define new visitors, analyze click data and track historical activity on the website, e.g. B. Responses to specific campaigns.

2 Years

Adobe Audience Manager

Audience Manager sets this cookie to assign a unique ID to a site visitor. The demdex cookie helps Audience Manger perform basic functions, such as visitor identification, ID synchronization, segmentation, modeling, reporting, and so on.

180 Days

Google Tag Manager

Google Tag Manager does not set cookies (when empty).
The Tag Manager is just a "container" that is used to integrate various tracking and remarketing codes, among other things. If the tag manager is customized, cookies are used to load other scripts and code into a page. The end of the name identifies the associated GA account.

2 Years, 14 Months


This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

730 Days, Session


VWO uses persistent visitor-level and local storage cookies to understand visitor’s behavior and track visitor journeys on the website to deliver the best experience. The cookies track the variation a visitor views and help serve the same variation to the visitor consistently, track their goals, and determine whether they are part of a campaign.

100 Days


This Website uses “fusedeck”, a tracking solution provided by Capture Media AG (hereinafter referred to as “Capture Media”). Capture Media is a Swiss company having its registered office in Zurich which, on behalf of its customers, measures website usage in the context of engagements and events. Tracking is anonymous so that it is impossible to attribute any information gained to any identified or identifiable persons.

13 Months

Pendo is a product-analytics app built to help software companies develop products that resonate with customers. The app allows software makers to embed in their products a wide range of tools that can lead both to a better product experience for users and new insights for the product team.

7 Years

Sentry is a developer-first error tracking and performance monitoring platform that helps developers see what actually matters, solve quicker, and learn continuously about their applications.

90 Days


Fundamentally, Cloudflare is a large network of servers that can improve the security, performance, and reliability of anything connected to the Internet. Cloudflare does this by serving as a reverse proxy Open external link for your web traffic.

24 Hours


This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.

1 Day


This cookie is part of a bundle of cookies which serve the purpose of content delivery and presentation. The cookies keep the correct state of font, blog/picture sliders, color themes and other website settings.


Tool Description Data saving period Link


Used by Facebook, Instagram to deliver a series of advertisement products such as real time bidding from third party advertisers.

3 Months, Session


These cookies are used to track engagement and conversion and also to make content more engaging for users. 

2 Years


The cookies are set when a user makes contact with an ad served by Outbrain. The ads integrated by Outbrain are determined based on your previously read content. The content is technically controlled and delivered automatically by Outbrain. Outbrain cookies do not contain any information that can be used to personally identify users. Personal data is not stored. 

90 Days

Google Ads

These cookies enable behavioral analytics and targeting on the Google AdWords platform. It contains information about which advertisement was clicked, so that successes such as orders or contact requests can be assigned to the advertisement.

90 Days


These cookies are used for real time bidding advertising exchange and is a google service.

2 Years, 14 Months

Social Share

Social share cookies are cookies used to connect a website to a third-party social media platform. They remember a user's details after the user logs into a social media account from a website.


Please find further information at the providers of the respective social media platforms.


These cookies are used to collect data through a range of plug-ins and integrations, that is primarily used for tracking and targeting the audience on Twitter. 

2 Years


YouTube Tries to estimate the users' bandwidth on pages with integrated YouTube videos and registers a unique ID to keep statistics of what videos from YouTube the user has seen.

179 Days, Session