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Learn moreAcross 6 Northern European countries, our consumer survey uncovers consumer payment preferences within the subscription economy. Explore the results to get an understanding of how to create customer-centric payment strategies.
Leading subscription companies are constantly evaluating and optimising their payment flow. They use data to make decisions in areas such as checkout design and feature development.
To continue to improve our understanding and develop the right solutions, we asked consumers in 6 Northern European countries about the wants, needs and barriers related to their subscription payments.
Our consumer survey shows how payment preferences are different across countries. It’s important to create localized, customer-centric payment strategies that will lead to:
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