Blog
Konsum
Riverty |
Nov. 21, 2022
4 minutes
Schon ausverkauft? Wie Bots für leere Warenkörbe sorgen.
Limited and rare items, like special edition sneakers, are coveted by fans and collectors alike. The more exclusive and unique they are, the more the obsession grows. The fashion and lifestyle industry uses artificial scarcity, also known as a “drop”, to boost sales and provide exclusive brand experiences. Resellers can and do exploit this, reselling products for several times their original value. You might be thinking, “Kerching!”. But this is really an unwanted side effect – one which more and more companies are taking technical steps to tackle.
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