How successful beauty brands win with seamless purchase experiences —from checkout to after-sales

The most successful beauty brands don’t consider checkout and after-sales as separate elements of the customer journey. They consider it to be one connected and seamless experience. And it’s that shift in thinking that separates brands with strong repeat purchase rates from those that continually have to reacquire customers they’ve already won.

Refund transparency: The most underestimated driver for fashion customer loyalty

In fashion retail, refunds are a fact of life. So, what if your brand could transform its refund process from a necessary hassle into a driver for fashion customer loyalty? The answer is refund transparency.

How Haibu Simplified B2B Purchasing with Riverty’s Monthly Invoice

Professional buyers order often, in varying amounts, at whatever hour the working day allows. For the merchants who supply them, every one of those orders traditionally comes with a payment moment attached. Haibu, a supplier to professional hairdressers and salons, saw how much friction that added up to – and worked with Riverty to remove it. With Riverty’s Monthly Invoice, Haibu’s customers now consolidate all their purchases into a single invoice at the end of the month.

In-House BNPL: What it really costs in 2026

At first, building in-house BNPL makes sense: control over credit logic, no third-party dependency, the ability to move at your own pace. But the total cost of that control – engineering maintenance, fraud exposure, dispute handling, compliance overhead – rarely surfaces cleanly on the P&L. CCD2 has made that accounting unavoidable. This guide breaks down what running in-house BNPL actually costs, and what your options look like now.

How s.Oliver made ecommerce payments work at scale

s.Oliver has been dressing European families for decades – and their customers tend to stay. When the time came to rethink how post-checkout complexity was managed, it was important to get it right. See how s.Oliver turned a familiar operational problem into a payment experience their customers actually prefer in this ecommerce payment case study.

CCD2 is sorted. Now ask the harder questions

A new regulation has landed in Germany. For most BNPL providers, it means new compliance steps, additional verification, and changes to the checkout experience. For merchants using Riverty’s 14-day invoice, the situation is currently simpler – this product is temporarily exempt from these requirements, so the checkout experience stays as it is; no additional friction, no new steps for your customers. For merchants in Germany, it’s a concrete advantage at a moment when competitors are adding steps.

Why Loyalty Is Built On Clarity During And After Checkout

In beauty ecommerce, the relationship between a brand and its customer doesn’t end at checkout. It’s tested there – and then again in everything that follows. Whether a customer returns for their next skincare order or quietly switches to a competitor often has less to do with the product itself than with how confident they felt throughout the payment journey. Clarity – at checkout and beyond – is what builds that confidence. And in a category where repurchase behaviour drives the majority of revenue, it’s one of the most underused loyalty levers available to merchants.

Returns in Fashion: The Hidden Operational Challenge

Returns are a structural reality in fashion ecommerce. High return rates aren’t exceptions – they’re built into the business model. Customers order multiple sizes, try items at home, and send back what doesn’t work. For fashion brands, the question isn’t whether returns will happen, but how well the business can handle them when they do.

flaconi's path to a smooth payment experience

As Germany's leading online retailer of drugstore and beauty products, flaconi wants to offer its more than 4.5 million active customers the most seamless and flexible shopping experience possible. Just in time for the 2024 peak season with Black Friday and Christmas, flaconi was looking for a payment solution that not only works easily, but also remains stable under maximum load. The answer: a collaboration with Riverty.